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2008 > August > 11 > You can't sell steaks to vegetarians.

You can't sell steaks to vegetarians.

What are you pitching, and to whom?

Here's one from Dillard—of whom, in view of the hype surrounding his deals, I'm not a fan.

That said, and credit-where-due, this clip is sensible stuff. With a good minimalist and decidedly un-hypey presentation, it's well-worth a watch.

Of note is his view of:

This business is pursued by people who have no idea how to market or promote—which is why so many struggle.

Spot-on. Can't fault that… and I'm also with him on 'you need to advertise'—although I disagree that 'funded proposal' is a real solution as they're waaaay-less effective than suggested.

Source: David Walcott

Filed by g on August 11 2008

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2008 > August > 11 > You can't sell steaks to vegetarians.

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