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2008 > August > 08 > Hope is a soft warm word.

Hope is a soft warm word.

'Simply sharing.' Yeah, right.

Here's another one of those 'how bad it is now' and 'how good it'll be when you sign-up with us' things.

Clearly a promo for something-or-other, I lost interest long before the end and didn't stick around for the punchline so can't tell you who its lauding.

I let it run in the background, so now know it's a generic clip, suitable for branding & personalization.

Technically, it's professional and very very good—I'd expect nothing less from the producers Videoplus.

And… sanctimonious, cliché-ridden and dull, it's the epitome of the MLM-come-on.

Laden with dross like 'circle of influence', 'people like you', 'your desire to succeed', 'help yourself and others to a better life', 'freedom', 'financially independent'… it's perfect for appealing to dull and timid people.

'I kid you not', that 'Hope is a soft warm word.' is drawn directly from the soundtrack. Cynical and hard-assed as I am, I didn't make it up.

And whatever this clip and anyone tells you, this business is about selling, not sharing.

I suggest you don't bother clicking the source link, it's currently not working and sends the browser into an endless redirect loop.

Source: D L Turner

Filed by g on August 8 2008

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Currently viewing:

2008 > August > 08 > Hope is a soft warm word.